THE “HEALTHY ALTERNATIVE” CAMPAIGN
JUUL has broken through in the e-cigarette space in recent years holding more than 50% of the marketplace. One of the biggest factors that can be attributed to this uprising is its campaign to market the product as the “healthy alternative”. Throughout the campaign, JUUL marketed its vape based device being the safe alternative that could even help you quit smoking traditional tobacco products. JUUL Labs boasted that the JUUL does not contain the same dangerous toxins and chemicals that are found in cigarettes. While this statement is true, the high concentration of nicotine in each JUUL POD is the real cause for concern. It was found that JUUL’s contain 59 milligrams of nicotine per milliliter of liquid which according to experts is more than a pack of cigarettes. Nicotine is not only a carcinogen but also adversely affects the heart, eyes, reproductive system, kidneys and lungs.